Healthcare

Addressing communication challenges We specialize in health care communications, partnering with hospitals, clinics and health care providers to communicate clearly and consistently to their diverse audiences—especially on high-impact issues. Our experienced team:

  • Provides media and social media support.
  • Helps clarify staff and patient communications in an ever-changing and complex industry.
  • Supports crisis and reputation management (including data breach planning).

Healthcare Services

Media Relations

Successful media relations takes time, cultivation, and a professional knack for knowing what news is worth sharing and how to make it compelling. Most of all, it requires a plan for using media as one means to achieve your company’s larger strategic vision.

LTPR develops and executes comprehensive media relations plans around major strategic announcements, long-term reputation management and important events.

We work from the ground up, helping define the public narrative your company wants told, as well as identify and craft the newsworthy stories that make that narrative come alive and advance business objectives.

Tap into our ongoing relationship with the media to tell your story to the widest audience possible.

Communications Training

Good communicators are trained communicators, which is why LTPR provides training for executives and staff tailored to a company’s specific needs.

The three pillars of our signature approach to training are preparation, practice, and feedback. Whether prepping executives for difficult media interviews or unifying key staff around important messaging, our training is a collaborative exercise that uses preparation techniques, on-camera questions and answers, along with group feedback to fine-tune talking points and improve participants’ ability to communicate in a clear and compelling manner. Important insights from our training are summarized for client benefit and use.

In this ever-changing consumer market, executives need to be prepared for any circumstance. Our training will get you there.

Social Media

When it comes to social media, companies typically fall somewhere between two categories: those who want to use it but have trouble getting started, and those who want to use it better. LTPR helps businesses at every stage of the social media life cycle. We develop comprehensive digital media plans and successfully launch platforms for organizations of varying sizes, as well as refine the online strategies of active companies. LTPR services include social media audits to evaluate the effectiveness of current efforts, strategic plans, content development, guidelines for employee behavior, and internal protocol for authentically engaging your public. Since rules governing corporate social media behavior continually change, one of our greatest values is keeping our clients informed of best and acceptable practices to ensure success. Let us help lead the charge in your next social media campaign.

Professional Writing

The most important part of good, professional writing is knowing who your audience is and how best to communicate accordingly.

LTPR’s team of professional writers is skilled at quickly understanding an issue or need and producing a diverse range of high-quality communications. We work directly with busy C-suite executives, marketing and HR departments, and legal teams on important projects, often under tight deadlines.

Writing projects include external communications such as CEO speeches and business journal opinion pieces, as well as internal content such as employee newsletters and time-sensitive emails to staff or the board of directors. Our expertise also extends to customer communications through emails, marketing brochures, website copy and news announcements.

We can put your thoughts to paper to shape and tell your story.

Communications Audit

What are customers really saying about your company?

Do your employees truly understand your mission?

How effectively are you telling your business story?

What’s your reputation online and with the media?

Communication is the life line of an organization—it shapes public reputation, impacts employee morale and, most importantly, affects the bottom line.

LTPR’s 360° Audit is a holistic assessment of a company’s internal and external communications practices, as well as an evaluation of its past and present public reputation. The Audit also offers specific recommendations to address any outstanding issues. In the end, the company receives a clear analysis of its communications and reputation, along with implementable tactics to pursue.