Crisis

“It takes 20 years to build a reputation and five minutes to ruin it.”  -Warren Buffett

Crises come in many forms and degrees of seriousness and often take companies by surprise—security breaches, CEO resignations, disgruntled former employees, customer complaints on social media, bad press, etc. We partner with all types of businesses and industries to:

  • Develop comprehensive crisis response plans.
  • Train executives and key staff to communicate effectively during a crisis.
  • Provide ongoing crisis management support as needed.

“Crisis management is 99% preparation and 1% execution.”
-Casey Boggs, LT Public Relations

Crisis Services

Media Relations

Successful media relations takes time, cultivation, and a professional knack for knowing what news is worth sharing and how to make it compelling. Most of all, it requires a plan for using media as one means to achieve your company’s larger strategic vision.

LTPR develops and executes comprehensive media relations plans around major strategic announcements, long-term reputation management and important events.

We work from the ground up, helping define the public narrative your company wants told, as well as identify and craft the newsworthy stories that make that narrative come alive and advance business objectives.

Tap into our ongoing relationship with the media to tell your story to the widest audience possible.

Crisis Communications

Crises come in many forms and degrees of seriousness and often take law firms by surprise—security breaches, executive resignations, disgruntled former employees, customer complaints on social media, bad press, etc.  We work with clients across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively during a crisis, and provide ongoing crisis management support as needed.

Communications Training

Good communicators are trained communicators, which is why LTPR provides training for executives and staff tailored to a company’s specific needs.

The three pillars of our signature approach to training are preparation, practice, and feedback. Whether prepping executives for difficult media interviews or unifying key staff around important messaging, our training is a collaborative exercise that uses preparation techniques, on-camera questions and answers, along with group feedback to fine-tune talking points and improve participants’ ability to communicate in a clear and compelling manner. Important insights from our training are summarized for client benefit and use.

In this ever-changing consumer market, executives need to be prepared for any circumstance. Our training will get you there.