Social Media

Facebook Boosting: PR or Advertising?

PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client. This jockeying for position has inevitably made each agency, firm...

Twitter Takes the Comment Card to Heart – Improves Quote Tweet

FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

One Year in Public Relations

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time. Today, I’m a lot...

#Bendgate Bites Into Apple’s Reputation… For a Moment

Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters...

LT Public Relations Intern Wanted for Fall 2014

The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern. If you are interested in a career in public relations and are driven, self-motivated and eager to learn, then our internship program might be...

Business Social Media Faux Pas

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to...

Feeling Tipsy: Four Ways to Improve Your Media Pitch

Pitching a potential news story to the media is exciting. Whether your company is launching a new product, sponsoring an upcoming event or announcing new hires, being featured in a highly circulated publication is a great way to market your brand. Despite the initial excitement, media...

Feeling Tipsy: 5 #New2Twitter Tips for Beginners

We posted in the past about how to tackle Twitter as a business, but what if you’re the new bird on the block? It’s hard enough to break into the sea of tweets and get a “handle” on how to stand out but first you...