Reputation

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster Published: August 31, 2017 in the Credit Union Times Authored By: Casey Boggs, president of LT Public Relations One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s...

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...