Reputation

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

LTPR Selects Luke-Dorf as its 2015 Nonprofit Partner!

LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. Luke-Dorf provides compassionate multidisciplinary treatment, supportive services and housing to low-income...

The Holidays and Company Morale

The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day). In fact, research from TrackYourHappiness.org reports people are happier than usual...