PR Best Practices

Thoughts on Promoting Thought Leadership

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox -- Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post...

#NuggsForCarter – The Power of Brand Advocates + Social

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends....

What is NEWS? A Public Relations MAP

My children recently asked me if “NEWS” was an acronym meaning North, East, West, South, implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.”...

#WordtotheWise: “Lay/Laid” vs. “Lie/Lay”

These are perhaps the most confused set of verbs, but it is really pretty simple. Use an object with the word "lay." You must lay something somewhere. Or if you did it in the past, you laid it there. Lie means to recline. So you do...

#WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason...

The Communications Question You’re Not Asking — Why Now?

I was always taught that answering the five W’s was essential when crafting any communication, whether it’s a press release, a media pitch or an internal email. And it’s true. Achieving the response you want from your target audience depends on knowing what, why, when,...

#WordtotheWise: Is ‘Unique’ Unique?

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.  Who...

Why I’ll Never Retire From Public Relations

I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.  After 23 years of ups, downs...

#WordtotheWise: Use vs. Utilize

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be...