Media Relations

What is NEWS? A Public Relations MAP

My children recently asked me if “NEWS” was an acronym meaning North, East, West, South, implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.”...

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

News Tips: PR Insights from a TV News Producer

News and PR pros are often entangled in a chess match where their actions can develop a relationship of either mutual benefit or mutual destruction. It all depends on how each approaches this give and take relationship. Who better to provide perspective and news tips than...

The Rise of “Gotcha!” Reporting and Fall of Journalism

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting  tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only...

News? What News? Four News Release Tips

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now,...

“I’m here so I won’t get fined” Super Bowl vs. Media

 The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day - a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

LTPR Selects Luke-Dorf as its 2015 Nonprofit Partner!

LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. Luke-Dorf provides compassionate multidisciplinary treatment, supportive services and housing to low-income...

Things PR Pros Should be Thankful for This Thanksgiving

Thanksgiving is finally here- meaning it’s time to reflect on all of the wonderful things we are thankful for in our lives. From our families and friends to delicious food, Thanksgiving reminds us there is much for which to be grateful. As public relations professionals, we...

One Year in Public Relations

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time. Today, I’m a lot...