KH

Thoughts on Promoting Thought Leadership

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox -- Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post...

#NuggsForCarter – The Power of Brand Advocates + Social

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends....

3 Visual Tips to Give that Boring Annual Report Some Pop

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Graphics for the Graphically Challenged

 I've said it before, and I'll probably keep saying it - we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors? Luckily,...

April Fools + Marketing: Good Idea or Bad?

If there was ever a paring that could go amazingly well or tragically awful it’s April Fools Day and marketing. Today, is when you find out who your gullible friends are *and* who takes pranking too far. As a joke, I shared this with my Facebook...

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

News Tips: PR Insights from a TV News Producer

News and PR pros are often entangled in a chess match where their actions can develop a relationship of either mutual benefit or mutual destruction. It all depends on how each approaches this give and take relationship. Who better to provide perspective and news tips than...

The Rise of “Gotcha!” Reporting and Fall of Journalism

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting  tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only...