Financial

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

The Owned, Earned and Paid Media BALANCE

What can you do right now as a credit union executive to maximize your marketing plan for the rest of the year? Moreover, what can you do with an eye toward 2016? I provided some insights—and hopefully a few answers— at last week’s Credit Union National...

Casey Boggs to Speak at NWCUA’s Upcoming Bootcamp

LTPR President Casey Boggs is scheduled to speak this month in Tacoma at the Northwest Credit Union Association’s (NWCUA) “Breach Bootcamp.” Representing credit unions in Oregon and Washington, NWCUA works with policy makers, coalitions and consumer groups to help keep credit unions strong. The presentation will...

Digital Money: From Bitcoins to P2P

  It’s been a big month of financial news with multiple announcements across social media networks about Bitcoin and person-to-person lending. With the recent research by Pew Internet, which found 63% of Americans use their mobile phones to surf the web, it’s no surprise that digital...

Attracting and Retaining the Next Generation of Bank Customers

Banks that want to attract younger people, those of Generations Y and Z, also known as the Millennial Generation, must understand a few things. Gen Y (1982 to 2000) and Gen Z (2001 to present) are more comfortable with sharing information digitally, harnessing the power of...