Branding

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

News Releases Have Value Beyond Generating News

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage....

The Buzz Behind Coffee’s Reputation

If there is one thing I love about the morning, it’s coffee. Come to think of it, I love coffee regardless of the time of day. Being in the Northwest definitely has its perks as a mecca of roasted java options. While not everyone likes...

Public Relations for Nonprofits Workshop

This past week we had the privilege of putting on a free PR for nonprofits workshop at the McMenamin’s Kennedy School in NE Portland. We met with applicants from our Nonprofit Challenge and covered fundamentals in public relations for nonprofits to better tell their stories...

Considering a brand refresh? Think about more than the logo

A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know and understand about your company’s vision, purpose and value. A true...

How PR Pays off the Brand Experience

Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains a mystery. For others, it may be too complicated to...