After reading today’s USA Today article, “Marketers Face Pressure to Deliver With Super Bowl Ads,” the immediate reaction here at LT Public Relations was, “DUH!”  When a company is bold enough to spend $3 million dollars on one :30 second ad (that’s $100,000 a second!) during Super Bowl XLIII, they should be facing enormous pressure to deliver, especially during these extraordinary economic times–and have a measurable ROI at the end of the day to justify that price tag.

With all this said, we are extremely confident that with the same $3 million budget, a host of strategic public relations efforts would have much, much, much more impact than that one Super Bowl ad. 

Therefore WE’RE CHALLENGING any one of these companies that are advertising on this Sunday’s Super Bowl to spend that same $3 million with LT Public Relations and we will deliver significantly more positive buzz about your product, service, or company than that one $3 million Super Bowl ad. 

Give us six months and we will SHOCK and AWE our way into your hearts–but most importantly, your target audience’s hearts. Just as important, we will clearly measure the impact of our PR efforts and the resources spent to achieve the marketing/business objectives set forth. . . and will successfully deliver on the goods. 

Up for the challenge?  I know we are!  Contact us . . . .pr@ltpublicrelations.com

www.ltpublicrelations.com

Posted by LT Public Relations Team, filed under PR Best Practices, Watch. Date: January 30, 2009, 3:30 pm | No Comments »

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