The discussion of twittering came up today during a lunch meeting with a group of top-notch public relations professionals (or as we heard someone say “PR Ballers.”). The question on the table was . . . is twittering a legitimate communications tool?
The conclusion is that twitter is blogging + Instant Messagering on crack. It’s an extremely fast and timely way to communicate, on-the-spot, thoughts and reactions from wherever you are in the world.
The conclusion is that twittering is here to stay and should be monitored, but we couldn’t find many ways for our clients to capitalize on this new communications tool. However, we did find merit in monitoring other people’s twitters (e.g. journalists) to determine their slant on a particular trend or story. Also, twittering might be useful to review at a live conference or event to gauge others thoughts.
Otherwise, we say stick to blogs. They’re more journalistic and less haste.
Of course, we here at LT Public Relations want to hear your thoughts on the legitimacy of twittering. Contact us!
June 26th, 2008 at 3:40 pm
I hate to disagree with a bunch of PR Ballers (it sounds inherently dangerous), but I completely disagree with your perception that Twitter is to be monitored, not mentioned…
I’ve published a couple of posts about the subject that I’d love the Ballers to review and discuss – preferably on their blogs AND Twitter!
Eight Business Reasons to Twitter is here.
Top 10 “Do Follow” Twitterers is here.
And, as a Bonus for the Ballers: How to Pitch Media in 2008 is here.
Of course, I’m no PR pro… and I don’t pretend to be one on TV, either…
Have at it, folks, tell me what you think!