LT Public Relations Super Bowl Challenge III

For the past couple years, LT Public Relations has issued a challenge to the companies advertising during the Super Bowl.  This year (Super Bowl 2011 or XLV), we’re announcing the challenge earlier to give advertisers more time to wisely decide.

Specifically, our public relations firm challenges any company that chooses to frivolously spend approximately $3 million for one 30 second advertisement during Super Bowl XLV (that’s $100,000 a second!) to consider  investing that same money on a more cost-effective and impactful option…PUBLIC RELATIONS.

If the company spends that same $3 million on a whole year of public relations, we guarantee the company will yield significantly more positive buzz about its product, service, or overall brand than that one $3 million Super Bowl commercial.   New this year, we challenge the gutsy company to cut its Super Bowl ad in half ($1.5 million) or thirds ($1 million), and LT Public Relations efforts will still outperform the costly Super Bowl ad in terms of positive impact and ROI.

Give us 12 months and we will SHOCK and AWE our way into the company’s target audience’s hearts.  Just as important, we will clearly measure the impact of our PR efforts and the resources spent to achieve the marketing/business objectives set forth. . . and will successfully deliver on the goods.

Up for the LT Public Relations Super Bowl Challenge III?  I know we are!  Contact us . . . pr@ltpublicrelations.com.  

If applicable, we will use the public relations dollars to hire the ubiquitous Betty White (of Betty White Super Bowl ads fame) as your spokesperson…

Tags: 2011 Super Bowl ads, Betty White ads, Betty White Super Bowl ads, LT PR, LT Public Relations, LT Public Relations Super Bowl Challenge III, Portland PR firm, Portland public relations firm, public relations, public relations dollars, public relations firm, public relations firm Portland, Super Bowl, Super Bowl 2011, Super Bowl ads, Super Bowl advertising, Super Bowl commercial, Super Bowl XLV