How To Deal with Online Criticism

The public relations professional continues to be tasked with the issue of how to deal with online  criticism. 

Our recent blog post this summer, “Addressing Online Criticism,” received quite a bit of attention and calls from businesses challenged with this new communications issue.  If not handle appropriately, egregious feedback from a disgruntled customer on such sites as Facebook or Twitter can lead to a whole host of PR issues. 

The good folks from Credit Union Times interviewed LT Public Relations for their September ’09 issue story, “Dealing With the Ugly: CUs Need Active Approach to Negative Feedback.”  Although the article was obviously written for credit unions, the same rules of how to handle online criticism apply for all businesses–big and small. 

We encourage you to read the story.  If you need assistance with a sticky online situation, we’re here to help…contact us (pr@ltpublicrelations.com).

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