Obama’s PR Tease
Barrack Obama today (8/21) conducted one of public relation’s oldest tactics . . . THE TEASE.
The Illinois Senator and Democratic nominee for President of the United States today said that “I’ve decided on my running mate.” But he intentionally didn’t say who. What a brilliant tease!
As John McCain has closed the gap on Obama in a recent Wall Street Journal poll, the Obama camp had to react quickly to silence that news with other potentially positive news–hence, the timing of today’s “running mate” news.
It could be days until Obama reveals the name of his running mate–but now the buzz is officially on this running mate development, and not the news of McCain’s momentum. It’s almost guaranteed that the national press will have this news as tomorrow’s headline –and bury the McCain news.
So the tease worked wonders on two fronts . . .1) Generated buzz 2) Depleted attention from negative news.
At LT Public Relations, we’re politically agnostic–but we do appreciate a well executed PR tactic. Score one for the Obama camp today.
Tags: Barrack Obama, John McCain, LT Public Relations, Obama, PR, pubic relations, Wall Street Journal
Brilliant only to a point. The fact that he was able to steal the spotlight is one thing. On the other hand, it is also a great example of him talking a lot without saying anything. And for a guy who is often criticized for being an empty suit, this could be seen as yet another proof point. Kind of like a client that wants to send out a news release every time the CEO sneezes.
It would also be nice to see LT Public relations take a stand politically. Your readers want to know! We at KoiFish Communications are officially not too thrilled with either candidate.