Obama’s PR Tease
Barrack Obama today (8/21) conducted one of public relation’s oldest tactics . . . THE TEASE.
The Illinois Senator and Democratic nominee for President of the United States today said that “I’ve decided on my running mate.” But he intentionally didn’t say who. What a brilliant tease!
As John McCain has closed the gap on Obama in a recent Wall Street Journal poll, the Obama camp had to react quickly to silence that news with other potentially positive news–hence, the timing of today’s “running mate” news.
It could be days until Obama reveals the name of his running mate–but now the buzz is officially on this running mate development, and not the news of McCain’s momentum. It’s almost guaranteed that the national press will have this news as tomorrow’s headline –and bury the McCain news.
So the tease worked wonders on two fronts . . .1) Generated buzz 2) Depleted attention from negative news.
At LT Public Relations, we’re politically agnostic–but we do appreciate a well executed PR tactic. Score one for the Obama camp today.