A PR Ode to David Stern (NBA)
The NBA’s Commissioner David Stern has been a remarkable ambassador for the game since his arrival in 1984. He has seen some exceptional talent and competition in those 24 years and should be commended for his work in promoting the league.
But we’re here to give this guy some serious props for his public relations work. There should really be an ongoing blog just on Stern’s PR accomplishments, but it’s worth noting that he epitomizes what good PR is . . . constant, clear and credible communications–while incorporating new mediums and progressive thinking to raise a positive buzz (and stave off negative publicity).
Think about it . . . this guy almost single handedly expanded the game internationally (215 countries in 43 languages), exponentially increased revenue for the league (fifteen-fold increase in revenues during his tenure), launched the WNBA, drives silly-numbers to its Web site (www.nba.com - over 3 million visitors a day!), spearheaded the leagues global commitment to social responsibility with NBA CARES and so on and so on . . .
The most impressive is the exceptional way he addresses the MANY ugly issues the NBA faces daily with their cry-baby players, gambling refs, fan-punching players (hello, Ron Artest), etc., etc., etc. The moment issues arise (and they do often), David Stern communicates . . . and communicates fast and often. The guy is in front of the media and give its fans a minute-by-minute update on what’s going on.
LT Public Relations gives kudos to Mr. Stern because he does PR right through his constant, clear, and consistent communications efforts and innovative approaches to communications.
Nice work, David Stern.