Earlier this month, members of the LT Public Relations (LT PR) team attended the Patient Care Breakfast, which is the annual fundraising event for the Oregon Lions Sight & Hearing Foundation (OLSHF). OLSHF is the 2013 recipient of LT PR’s Nonprofit Challenge, which encompasses one year of pro bono public relations support to help raise awareness of the foundation’s mission.
The event reminded us why we chose OLSHF, why the Nonprofit Challenge is important, and why we must continue spreading the word to other professional services about the importance of helping nonprofits.
LT PR chooses to help charitable organizations through its Nonprofit Challenge for reasons you may also choose to support them: worthy causes, changed lives, passionate staff, and responsible stewardship.
Worthy Cause. The foundation began in response to a challenge Helen Keller gave at a meeting of the Lions Clubs International, urging the Lions to help end preventable blindness and deafness. Since its founding in 1959, OLSHF has provided thousands of low-income Oregonians with sight and hearing saving treatment. This includes free cataract surgeries to individuals who will otherwise go blind, free vision and hearing screenings, eye glasses and hearing aids at no cost, and much more.
Changed Lives. The Patient Care Breakfast gave us a chance to hear firsthand testimony from those whose lives were changed by OLSHF. These testimonies, and others like them, represent real people and they are compelling. From young students who can’t read the computer screen to families who are unable to afford hearing aids for their young children, OLSHF gives those in need a new lease on life.
Passionate Staff. The passion of OLSHF’s staff stands out. These are people who believe in the foundation’s mission and are its biggest advocates. This passion was unmistakable during the breakfast as Executive Director Doug Thompson spoke of OLSHF’s accomplishments and ambitious vision for the future. One of the reasons people believe in the foundation’s mission is in part because Doug and his staff believe in its mission and have a clear vision for helping those in need.
Responsible Stewardship. Over the course of its 64 year history, OLSHF has made stewardship a top priority so that dollars given can have as much impact on individual lives as possible. One hundred percent of every dollar given goes directly toward treatment and care through one of the foundation’s programs. That money is then multiplied five to seven times through strategic partnerships the foundation has established.
The reason LT PR created the Nonprofit Challenge is because people need to know that great organizations like the Oregon Lions Sight & Hearing Foundation exist. No Oregonian should go deaf for lack of care. No Oregon student should perform poorly in school because of deteriorating eyesight or undetected hearing loss. No Oregonian should go blind because of a lack of insurance coverage for cataract surgery. There is help available.
We are spreading the word about OLSHF through one year of professional public relations support, but the foundation could benefit from other professional services, as well. What could your business or company do in addition to financial support, to help OLSHF or other nonprofit organizations succeed? Give LT PR a call, we’re always looking for professional service partners who would like to join us in making a difference.