Author: Casey Boggs

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

What is NEWS? A Public Relations MAP

My children recently asked me if “NEWS” was an acronym meaning North, East, West, South, implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.”...

Why I’ll Never Retire From Public Relations

I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.  After 23 years of ups, downs...

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

The Need to Serve, Protect — and 5 Steps to Communicate

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month's PR Week, a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what...

5 Strategies to Prevent Security Breaches

Limiting your hospital's vulnerability to a loss of security and reputation By Casey Boggs and Aaron Hayden *Originally published in Executive Insights Last year's litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health...