#WordtotheWise: Innovate/Create/Develop

23 Aug #WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason to stop “creating” or “developing” something. We’ve notice these words all too-frequently getting nixed from product and service announcements in favor of “innovating” solutions.  This makes us cautious, because streamlining how we write something is the perfect way to make “innovations” generic.

Jennifer Holzapfel-Hanson
jhanson@ltpublicrelations.com
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