Graphics for the Graphically Challenged

23 May Graphics for the Graphically Challenged

GRAPHICS FOR THE gRAPHICALLY CHALLENGED (1) I’ve said it before, and I’ll probably keep saying it – we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors?

Luckily, there are quite a few online apps that bridge the gap and make tip-toeing into the visual world easier.

Don’t get me wrong, there’s still a learning curve and you need some idea of design. In fact, I’m not quite there myself (ask my artistic wife), but I’m constantly pushing myself to get better.

Here are five steps along with resources and tools to help those of us who are graphically challenged create simple and fresh visual content.

Infographic

There are dozens of other programs to tap into, but I hope this at least helps get you started.

If you’re not new to the graphics side of PR, what are your favorite “go-to” programs?

 

(*note – top image created in Canva)

Kevin Hartman
khartman@LTpublicrelations.com

Kevin is an Account Manager at LT Public Relations responsible for supporting the communications of several clients, primarily within the financial sector. When he's not blogging about media relations or social media trends, Kevin enjoys eating his way through Portland and spending time with his wife and three kids.

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