23 May Graphics for the Graphically Challenged
I’ve said it before, and I’ll probably keep saying it – we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors?
Luckily, there are quite a few online apps that bridge the gap and make tip-toeing into the visual world easier.
Don’t get me wrong, there’s still a learning curve and you need some idea of design. In fact, I’m not quite there myself (ask my artistic wife), but I’m constantly pushing myself to get better.
Here are five steps along with resources and tools to help those of us who are graphically challenged create simple and fresh visual content.
There are dozens of other programs to tap into, but I hope this at least helps get you started.
If you’re not new to the graphics side of PR, what are your favorite “go-to” programs?
(*note – top image created in Canva)