#WordtotheWise: Critical/Crucial/Key/Vital

30 Mar #WordtotheWise: Critical/Crucial/Key/Vital

Word to the Wise (1)When is “important” important enough to be critical, crucial, vital or key? Or, to take the reverse, why is it not enough anymore to be “important?” It is! VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer a chance to avoid repetition in short sequence, they do not need to be overdone. As a general guideline, if a condition or circumstance has an element of danger, then it can be described as “critical;” if something is crucial, it’s important. If something is “vital” it is necessary, and that which is “key” is primary.

Jennifer Holzapfel-Hanson
jhanson@ltpublicrelations.com
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