21 Sep Portland Business Journal: Executive Profile (LT PR’s Casey Boggs)
DATE: August 12, 2011
Name: Casey Boggs
Organization and description: LT Public Relations is a progressive communications firm specializing in telling the stories of financial institutions and professional services, while safeguarding Pacific Northwest businesses through various crises with the Crisis Ready program.
Professional background: Director of public relations at AIG, manager at Waggener Edstrom, supervisor at Weber Shandwick and a media buyer at Hal Riney & Partners.
Education: B.A. in speech communication/rhetoric from California State University, Long Beach.
Essential business philosophy: Work smart “on” the business, not necessarily “in” the business.
Best way to keep competitive: Voraciously read and take calculated risks … and ask lots of smart questions.
Guiding principle: Continually ask, “What’s in the best interest of our clients?”
Yardstick of success: Freedom (financial and time) to live life.
Goal yet to be achieved: To be the unrivaled, “go-to” public relations firm in the financial and professional services industries.
Best business decision: First, earning an education. Next, honing my skills by gaining experience in the corporate world. Then, starting LT Public Relations.
Worst business decision: Over-trusting some past business partners and advisors.
Toughest business decision: Hiring the right employees.
Biggest missed opportunity: Don’t know. I missed it.
Mentors: Eric Miller, John Pluhowski and the LT Public Relations’ advisory board.
Word that best describes you: My wife claims “integrity.”
Like best about the job: Every day is truly unique with challenges and opportunities.
Like least about the job: Constantly thinking about the financials.
Pet peeves: Tardiness (“If you’re not early, you’re late!”)
Most important lesson learned: Trust your instincts and look for win-win situations.
Person most interested in meeting: Would like to have a beer or 12 with Mick Jagger.
Most respected competitor: The nation’s top PR firms. I continue to learn best practices from my peers.
Greatest passions: Travel and new experiences.
First choice for a new career: High school basketball coach.
Favorite quote: “I haven’t been everywhere … but it’s on my list,” Paul Padia.
Most influential book: “The Fountainhead” and “Atlas Shrugged” by Ayn Rand.
Favorite websites: LinkedIn, Twitter, Facebook and CBSSports.com.
Favorite cause: Financial literacy (Financial Beginnings) and Mercy Corps.
Favorite movie: Shawshank Redemption and Swingers.
Favorite music/musician: Rolling Stones and Sublime.
Most treasured possession: Videos of my children and travel photos.
Favorite restaurant: Brophy Brothers in Santa Barbara, Calif.
Favorite vacation spot: Santa Barbara and Rio De Janeiro.
Favorite way to spend free time: Time with my wife, kids and labrador, Trammell.