Portland Business Journal: Executive Profile (LT PR’s Casey Boggs)

21 Sep Portland Business Journal: Executive Profile (LT PR’s Casey Boggs)

Casey Boggs is president of LT Public Relations

DATE: August 12, 2011

Name: Casey Boggs

Title: President

Organization and description: LT Public Relations is a progressive communications firm specializing in telling the stories of financial institutions and professional services, while safeguarding Pacific Northwest businesses through various crises with the Crisis Ready program.

Professional background: Director of public relations at AIG, manager at Waggener Edstrom, supervisor at Weber Shandwick and a media buyer at Hal Riney & Partners.

Education: B.A. in speech communication/rhetoric from California State University, Long Beach.

Residence: Portland.

BUSINESS PHILOSOPHY

Essential business philosophy: Work smart “on” the business, not necessarily “in” the business.

Best way to keep competitive: Voraciously read and take calculated risks … and ask lots of smart questions.

Guiding principle: Continually ask, “What’s in the best interest of our clients?”

Yardstick of success: Freedom (financial and time) to live life.

Goal yet to be achieved: To be the unrivaled, “go-to” public relations firm in the financial and professional services industries.

JUDGEMENT CALLS

Best business decision: First, earning an education. Next, honing my skills by gaining experience in the corporate world. Then, starting LT Public Relations.

Worst business decision: Over-trusting some past business partners and advisors.

Toughest business decision: Hiring the right employees.

Biggest missed opportunity: Don’t know. I missed it.

Mentors: Eric MillerJohn Pluhowski and the LT Public Relations’ advisory board.

Word that best describes you: My wife claims “integrity.”

TRUE CONFESSIONS

Like best about the job: Every day is truly unique with challenges and opportunities.

Like least about the job: Constantly thinking about the financials.

Pet peeves: Tardiness (“If you’re not early, you’re late!”)

Most important lesson learned: Trust your instincts and look for win-win situations.

Person most interested in meeting: Would like to have a beer or 12 with Mick Jagger.

Most respected competitor: The nation’s top PR firms. I continue to learn best practices from my peers.

Greatest passions: Travel and new experiences.

First choice for a new career: High school basketball coach.

PREDILECTIONS

Favorite quote: “I haven’t been everywhere … but it’s on my list,” Paul Padia.

Most influential book: “The Fountainhead” and “Atlas Shrugged” by Ayn Rand.

Favorite websites: LinkedIn, Twitter, Facebook and CBSSports.com.

Favorite cause: Financial literacy (Financial Beginnings) and Mercy Corps.

Favorite movie: Shawshank Redemption and Swingers.

Favorite music/musician: Rolling Stones and Sublime.

Most treasured possession: Videos of my children and travel photos.

Favorite restaurant: Brophy Brothers in Santa Barbara, Calif.

Favorite vacation spot: Santa Barbara and Rio De Janeiro.

Favorite way to spend free time: Time with my wife, kids and labrador, Trammell.

 

CASEY BOGGS
CBOGGS@LTPUBLICRELATIONS.COM
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